Big Wind has a big public relations problem. A new WCAX poll shows public support for wind plummeting from 66 percent in 2013 to 50 percent now.
Wind developers may search for clues about this reversal of fortune in a UVM honors undergraduate thesis written by Neil Brandt. He says that media coverage of ridgeline wind in Vermont dropped in favorability from 47 percent in 2003 to a measly 26 percent in 2012.
In carrying out his ridgeline wind study, Brandt collected 10 years’ worth of relevant news stories from the Caledonian Record, The Burlington Free Press and The Associated Press’ Vermont bureau. He broke each of the stories down into individual statements and classified each statement in a variety of ways: who made the statement, what issue it addressed, and did it support or oppose wind.
He identified trends in…
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